Taylor Swift’s ‘Eras Tour,’ spanning from March 17, 2023, to December 8, 2024, has generated millions of dollars in revenue over the past two years. The Eras Tour has raised approximately $1 billion in revenue, with 4 million tickets sold across the first 60 shows. This tour, the sixth of her career, has been among the fastest-selling and most-attended tours of all time. To many fans’ disappointment, however, the tour is close to its end. The concerts in New Orleans, the most recent show, are projected to generate approximately $200 million. However, her tours have impacted more than just her fans一they have also affected the hosting city.
With the conclusion of her tour coming close, the prices for Swift’s tickets have naturally gone up. Patrick spent $260 on her ticket for the Philadelphia concert, but the price for her ticket in New Orleans went up by $40. Furthermore, Patrick expressed how expensive it was to buy a plane ticket to travel down to New Orleans for her second show. Riley Bowden, who also went to see the most recent New Orleans concert, expressed similar frustration with transportation一she nearly drove from Maryland to New Orleans because of how expensive the tickets were. Transportation aside, the food price seems to have increased as well. When asked about the prices of food options, Dove said, “The prices seemed a lot higher.”
Each show is special in its way and each city that she plays in works to embrace both her and the money that she brings in. When asked about food options near the stadiums in the first leg of Swift’s tour, 11th grader Mia Dove, who attended night two of the Pittsburgh show, commented, “The places had specialty Taylor Swift burgers.” Ms. Patrick, who attended both the Philadelphia concert in the first leg of the tour and the New Orleans show, said, “Every restaurant was playing Taylor Swift.” And while Patrick and Dove both attested to the city’s fun and lively atmosphere and the concert itself, fans can’t ignore the cost of attending a show on this tour.
So while Taylor Swift’s concerts have always been known for being the highlight of her fans’ months, or perhaps even years, her success has become a financial burden for some of her fans, which of course, won’t stop most of them.
